For 10 KILOS, based on the book 10 Kilos of Cocaine, we recommend a focused, cinematic paid media and awareness campaign designed to create urgency, credibility, and audience demand in Los Angeles, New York, and Miami.
Los Angeles · New York · Miami · August 2026
Paid Media Campaign Proposal · August 2026 Theatrical Release
Campaign Positioning: Positioning the Film Like an Event, Not Just a Release
This campaign should not feel like standard digital advertising. It should feel like a cultural moment — tense, cinematic, multilingual, city-specific, and built for audiences who respond to bold independent cinema. Emet Digital will build every ad, every placement, and every creative asset to carry the weight of the film itself.
The Right Audience Exists — The Campaign Needs to Find Them Fast
Independent films don't fail because audiences don't exist. They fail because the campaign never reaches them. '10 KILOS' has a clearly defined, highly motivated audience — and a focused digital campaign can find them, warm them up, and convert them into opening-weekend ticket buyers: Independent Cinema Fans, Crime Thriller Enthusiasts, Israeli & Hebrew-Speaking Communities, Spanish-Speaking & Latino Audiences, Urban Cultural Tastemakers and Cinephiles & Film Festival Audiences.
Three Premiere Markets: Los Angeles, New York, and Miami
Each city gets its own campaign strategy — tailored creative, targeted audiences, and city-specific messaging built around the cultural identity of that market. Emet Digital will deploy across four focused platforms — each chosen for their ability to reach independent film audiences with precision, efficiency, and cinematic creative: Meta: Facebook & Instagram, YouTube, X / Twitter and Google Ads (Branded Search Only).
Four Phases. One Unstoppable Momentum.
Phase 1: Foundation & Strategy
Weeks 1–2
Audience research, campaign architecture, tracking setup (Pixel, CAPI, GA4), creative direction, landing page and showtime readiness. No ads run until the infrastructure is airtight.
Phase 2: Awareness Build-Up
Weeks 3–5
Trailer views, teaser clips, city-specific audience creation for Los Angeles, New York, and Miami. Engagement campaigns, press and social proof amplification. We build the audience before we ask them to act.
Phase 3: Opening Push
Weeks 6–7
Aggressive city-specific campaigns in Los Angeles, New York, and Miami. Urgency messaging, theater attendance focus, showtime targeting, and "opening weekend" creative. This is the moment everything accelerates.
Phase 4: Retargeting & Momentum
Week 8 & Beyond
Retarget trailer watchers, website visitors, engagers, and high-intent audiences with stronger calls to action. Convert warm audiences into confirmed ticket buyers.
Free Website Included at No Cost!
New 5-Page Movie Website
As part of this campaign proposal, Emet Digital will build a new 5-page website for the film at no additional cost. The website will serve as the official campaign destination for all paid traffic, press inquiries, audience discovery, and branded search demand.
Website Pages
- Home 1.
- The Movie 2.
- The Book 3.
- The Story 4.
- Premiere / Tickets / Contact 5.
Built for the Campaign
- Clean, cinematic design
- Mobile-friendly and fast-loading
- Easy to navigate
- Built to support paid media traffic
- Clear calls to action throughout
- Designed to convert visitors into ticket buyers
- Optimized for branded search landing
Campaign Investment
Emet Digital's fees are structured in two parts: a one-time setup investment and a monthly management fee. Paid media budget is separate and paid directly to the advertising platforms.
One-Time Campaign Setup
$7,500
Includes strategy, campaign architecture, campaign buildout, platform setup, tracking setup (Pixel, CAPI, GA4), initial audience structure, reporting structure, and full launch preparation for Meta, YouTube, X / Twitter, and Google branded search campaigns.
Monthly Campaign Management
$5,600/ month
or 15% of total paid media budget, whichever is higher
Includes campaign management, weekly optimization, budget pacing, performance review, bi-weekly reporting, creative recommendations, and ongoing strategy across all approved paid platforms.
Build the Campaign Before the Trailer Window Gets Crowded
The campaign should begin before release week — so that by the time showtimes go live, audiences are already warmed up, engaged, and ready to act. The window to build demand is now. Once the release week arrives, it's too late to build an audience from scratch.
'10 KILOS' deserves a campaign as bold, precise, and cinematic as the film itself. Emet Digital is ready to build it.
Ready to move forward? Contact Emet Digital to begin campaign planning.
Los Angeles · New York · Miami · August 2026
A Theatrical Marketing Campaign Built to Make an Independent Film Feel Unmissable